This coffee is so good, it should be illegal. I'm joking, of course. But seriously, this flavor is absolutely amazingly good. I made myself a cup of coffee in my French press as I normally do, and in my mug I frothed/whipped about 2tbsp of heavy cream with about 2tsp of brown sugar. Once my coffee was done brewing, I poured it right over the cream in my mug and could tell immediately by the aroma that this was going to be a great cup of coffee.
Sure enough, this cup of coffee was so good I started seeing cherries dancing above my head. The roast of the coffee itself is nice and smooth, the flavors are strong enough to compliment one another while still being noticeable individually. I definitely tasted the notes of both the chocolate and the cherry, as well as that distinct roasted coffee flavor.
If you're put off by the price because you normally buy your coffee at a large chain store, I understand, but trust me when I tell you this is worth the money. Life is too short for BS and mediocre coffee. Treat yourself to a little delectable luxury.